Lesson 7: Preview of a search engine listing

You may alter how a website appears in search engine results in the search engine listing preview. It’s also where you can increase your items’ discoverability on search engines like Google.

If you know what keywords your target consumer uses to find items similar to yours, you can incorporate them into this area to improve your chances of appearing in search engine results over time.

In the interim, here are some simple recommendations for improving this section:

• The title of the page. Write your page title to incorporate your goal keywords while being brief and descriptive enough to get people to click on it. I’ll concentrate on “medium spicy sauce” because it’s the most applicable to this product. If possible, keep it under 60 characters to avoid being cut off in search results.
• Description. Use this area to highlight any intriguing information that can inspire searchers to click on a link to your product in search results or on social media. I aim to keep it brief and to build on the information offered in the page title.
• The handle and the URL For people who are utilizing search engines to locate your goods, keep it basic, original, and meaningful.

When we’re finished, we can press Save and get a preview of our product page. When we start personalizing our business, we’ll be able to adjust the small elements like colors and fonts.

You may repeat this process for any product you wish to add to your store, but remember that you don’t have to add all of your items before you can launch.