Lesson 14: Installing suitable sales channels

One of the benefits of learning how to utilize Shopify to run your company is that your online store is simply one of many sales channels available to you. To reach your clients where they are, you may build online shopping in a number of areas and sell your items through extra sales channels. All while maintaining track of your items, inventory, and reporting in the same Shopify account, so you’re constantly up to date on what’s happening on with your company.

While you don’t have to link all of them right once to start your online business, it’s a good idea to have them in mind for when you’re ready to try new approaches to getting your items in front of the proper customers.

Although not every sales channel will be appropriate for your company, there are a few that are worth mentioning:

Shopify is a point of sale system. Accept in-person payments and seamlessly connect physical retail transactions with your online Shopify store and inventory with our point-of-sale system.

Social media sites. You may sell your items on Facebook using a Facebook Shop, product tags in Instagram posts, Pinterest, and other platforms.

Marketplaces. Many customers begin their shopping trip on sites like Amazon or eBay.

Google has its own channel. Google is the world’s most popular search engine. You may launch Google Shopping campaigns and list your items for free in the Shopping tab of Google search results using the Google channel.

Button to purchase. If you already have a website or blog where you wish to sell your items, you can use the Buy button sales channel to embed them on another page, enabling customers to buy and check out right there. You may even build checkout links that you can give to a customer and have them go right to the checkout page.

You can rapidly add sales channels by clicking the Add button next to Sales channels, or you can browse the Shopify App Store for a complete selection. Then, under Product Availability on your Product pages, you can select which goods are available on which sales channels.