Lesson 1: What is a business logo for?

A logo is a symbol that, in the simplest way possible, reflects your brand and its personality. In the perspective of your customers, logos represent your brand. They have nothing to cling onto if they don’t have one. This is why:

• Humans learn through visual cues: If there’s something you want your clients to know about your company, study indicates photos are more successful than words in conveying that information.
• Logos enable you to produce branded merchandise: branded merchandise may be distributed at trade exhibitions, given as presents to potential clients, or even sold in-store. A good discussion may be forgotten far faster than a branded pen found in the bottom of a client’s swag bag.
• Logos serve as a visual foundation for graphic design: When it comes to making a lasting impression, brand consistency is crucial. You’ll have something to work with when building additional marketing aspects if you have a definite depiction of your brand at its most basic level.
• Logos help you stand out from the crowd: Certain symbols or icons are linked to specific industries. Consider how many medical supply companies have red cross variants in their logos. When there are a lot of firms vying for the same market, standing out is critical to being seen and remembered.

Because a logo offers so many benefits, it’s easy to see why practically every company has one. Going without a logo appears unprofessional. It appears to be illegitimate and perhaps untrustworthy. In many circumstances, creating a logo for a personal brand may be beneficial.

With that in mind, we’ll walk you through the process of creating your own logo from start, using our own example—LawnPure—as a guide.