Ask for feedback

Everyone’s creative process is different. Some people begin by sketching, while others go immediately into Adobe Illustrator. Don’t become disheartened if things aren’t functioning throughout the drafting phase.

You’ll reach a point when you can’t tell the difference between letters and forms, or excellent logos from poor. When this occurs, it may be appropriate to seek input. Feedback is critical to the creative process since it is the sole way for artists to “test” their concepts.

You can acquire input from almost anyone; just make sure you’re not depending on one individual exclusively. It also helps if the people offering feedback are from the target demographic of your business.

Ask specific questions on how each individual views your brand based on the logo to get the best input. Knowing if your logo is “good” or “poor” is more important than knowing how your brand appears.

Here are some questions to consider asking while receiving feedback:

• What is the first thing that comes to mind?
• How would you describe my company’s image?
• What is it about the logo that you remember the most?
• Is there anything that perplexes you?
• What feature of the design would you eliminate if you could?

Avoid asking questions like “Would you purchase this?” or “Is this interesting?” since it’s difficult to predict how someone will react to your brand in real life. More precise inquiries will result in more precise responses and better feedback.