Relevant Leads

Drawing strong traffic to eCommerce firms may be possible through promotions and other marketing activities, but acquiring the right leads remains a big difficulty. It’s no surprise that average eCommerce conversion rates are so low. In fact, just 2.57 percent of eCommerce website visits in the United States result in purchases, according to reports. The efforts made to convert a visitor into a user may be in vain if the website is not being accessed by the intended audience. Unfortunately, companies frequently fail to deliver the correct message about their product or service, resulting in an inability to engage the target audience.

Solution

A solid Search Engine Optimization (SEO) plan may assist sites in ranking and reaching potential buyers who are actively looking for certain items. Additionally, using Google Ads to execute Pay Per Click (PPC) adverts may communicate the proper information about the company in order to attract an audience with a clear intent or interest. It must be a continual procedure of follow-ups for marketers. Automated campaigns and tailored emails may be utilized to engage with visitors who may become prospective leads over time via email marketing.