Select colors that are representative of your brand

Many individuals underestimate the importance of color in a person’s perception of visual input. Color has also been shown to influence your consumers’ mood, making it critical to their purchasing choice.

Colors from your logo will appear on your website, in-store signage, social media feeds, marketing emails, and everywhere else a user interacts with your company. There is no generally “better” color, but each color conveys a distinct message. You want to make certain that what you’re expressing is correct.