Lesson 1: Adding your Products
Why create an internet store if you don’t have anything to sell? One of the first things you should do is add items, because your products will be the basis for the appearance and feel of your website.
To create your first product listing, navigate to Products > Add product in your new Shopify store.
Make a title for your product and a description for it.
Customers browse to product pages to learn more about a product before deciding whether or not to buy it. Details matter, and communicating the appropriate information in the right way, from pricing to size, whether text or images, may make a big impact. If you’re not sure what to add in your own online shopping website, you can get ideas from others in your area.
The title of your item should make it clear what it is. Customers will notice this as they browse your business, and it will aid them in locating the items they want in your catalog. Keep it brief and sweet, and utilize your product description or variations (more on those later) to bring up further details or product alternatives like colors or sizes.
We’ll merely utilize the name of our flagship hot sauce, Hot Enough Habanero, for our initial product title.
Your product’s description serves to both describe and sell it. They’re also one of the most typical causes of writer’s block. The good news is that writing a captivating product description does not necessitate being a skilled copywriter. All you have to do is:
Make sure you know who you’re talking to. Consider what your buyer needs to know in order to feel comfortable purchasing your goods and strive to convey that information in your description.
Incentives should be highlighted. Is there a large return policy or free delivery available? Are your items environmentally friendly? Consider what features, perks, and offers are truly important, then eliminate the rest. To swiftly explain key selling aspects on their product pages, several businesses use a combination of text and icons.
Prepare for frequent objections or queries. What may cause a buyer to hesitate before making a purchase? Is it true that they are worried about buying the mistaken size? Is it necessary for them to know the ingredients in your goods in case they develop allergies? Is it necessary for them to know that your items are manufactured in an ethical manner?
Make it simple to scan your text. Use brief paragraphs, bullet points, subheadings, bolded language, and other techniques to make your descriptions simpler to read. Then consider how quickly a visitor may get the information they require.
Assist buyers in seeing themselves utilizing your goods. Your items are not available for customers to taste, feel, touch, or try on. Aside from product images, you may bring your items to life by detailing the materials you use, giving a size guide, or telling the narrative behind their creation—it all depends on your product.
When it comes to a product like hot sauce, we can safely assume that buyers are concerned with the following factors when making a purchase: ingredients, flavor, amount, the level of spiciness, and what it goes well with. So I’ve done my best to make all of this information easily available to visitors to my business.