Lesson 4: How much should a logo design cost?

Now that you know what the logo design process entails, the obvious issue is whether you should create your own logo or employ a professional.

Amateur designers will find it difficult to create a logo that is both unique and simple enough to recall. If you have the funds, do as you would in any other element of your business and engage an expert. But what should the price of a logo be?

The price of a logo design might vary greatly depending on the amount of experience of the designer you choose. Logos can be extremely expensive, tremendously inexpensive, or even completely free. You can look at a designer’s portfolio, but there’s no way to tell for sure what quality of logo you’ll get until it’s created. Professionals make most costly logos developed by design companies, but not every professionally crafted logo is inherently outstanding.