Make use of search engine optimization software

Let’s have a look at our SEO tools. Surfer SEO’s Keyword Surfer is a free Google Chrome add-on that allows you to gain insights directly from search engine result pages (SERPs)—no dashboard or login necessary.

For all rated pages, it displays search volume, keyword ideas, and expected organic traffic. You may acquire a sense of the terrain before committing to a product concept based on search patterns.

You may also get ideas from Google Trends by entering in keywords, phrases, and themes to see how frequently these and related terms are searched. You may search by date range, nation, or even city. It will also show you where such searches are most popular.

The individual cities looking for our possible product, similar to the trending nations, provide us information into the distribution of interest and can give you insight into where you can focus your marketing efforts if you decide to continue further.

Emerging themes can be seen on Google’s “recently trending” page. We can see that the new iPhone has sparked some curiosity. Ecommerce merchants could see this as an opportunity to go further into iPhone accessories particular to this model.

Use the targeting parameters to collect data from your target market for your own market demand research. Make sure you’re targeting the nations where you wish to sell.

There are three things to look for in your list of results:

• Keywords with a long tail. Long tail catchphrases are those that have at least three words in them. You’re seeking for long tail keywords that are closely relevant to your product and niche, not just any long tail keywords. In our iPhone research, for example, “hdmi to lightning cable” pops up.
• A lot of people are looking for something. This is a personal choice. Long tail keywords with a good monthly search volume, on the other hand, are what you want to look at. More individuals are searching for your potential product if the search volume is higher. This will begin to give you a fair idea of how popular your product is.
• Competition. This column indicates how many other individuals are actively bidding and vying for the right to appear in searches for that term. Low competition implies it will be simpler to rank for these keywords and will be less expensive to buy advertisements based on these keywords.

We don’t advocate a certain amount of relevant searches every month, but it is critical to assess the existing potential. It also has to do with other product concepts and phrases.